What A R Rahman's music teach?

A. R RAHMAN has won 2 Oscars and now 2 Grammy awards and its for sure a proud moment for all Indians and even more for the Indian music Industry. Rahman has managed to force Western countries take a note of Indian Musicians through his soulful Music. "Jai Ho" is a global phoenomenon.
Undoubtedly "Jai Ho" was one of the finest compositions made by Rahman but he has delivered even better tunes in other Bollywood Movies like Taal, Rang De Basanti, Delhi-6, Roja, Bombay, Lagaan, Jodha-Akbar and many more. The list just goes on. In fact, in simple words, theres hardly been any album from Rahman which failed to strike a chord with the audience. I am sure you all will agree with me.

But he won the most prestigious awards for "Slumdog Millionaire" and not for one of the much better albums he has composed. One of the reasons is that it was made by a British director and thus caught the attention of Western world readily.
This post is not to discuss that. I want to get your attention towards other subtle but very prominent notes from Rahman's success tune. The accomplishement of Rahman has reinforced some of the fundas of success and I want to share them with you all.

The foremost being the concept of

 "Pursue excellence and Success will follow you".

This has been coined in the latest blockbuster movie "3-Idiots ". I feel Rahman's success story is the best examplce of this concept. As I mentioned earlier, Rahman has given many many folds more soothing,melodious and soulful music in other films but he bagged the awards for Slumdog Millionaire. The analogy is very clear, Rahman always believed in excellence and gave his best shot in all the movies and as we all know, he has tasted success and glory which very few Indian musicians have. I am sure we can learn something here...
Most of the times, we all divert so much of our potential in being successful instead of giving our best short to the work at hand, that we end up being nowhere. If Rahman would have invested his energies in targeting to win awards, I am sure he would have never achieved them. Instead he invested all his energies in what he is best at, Music and we all know the result.

The second thing I learned from Rahmans success story is that

"Let the work do the talking"

Looking around us, we are all always being targeted by some or other gimmick of Marketing. You have tele-marketing selling right from Credit cards to renting Cabs, Distance education courses to Play group admissions. Movie stars visiting Reality shows on TV to promote their films right before the release. Advertisement in Public transport, shopping malls, Internet, Radio, rear side of Train,bus tickets. I mean you think of a place an you will find some kind of ad their. Most of the time, the marketing people have forgot that at any point of time "Content is the King". I dont remember Rahman getting involved in any of the typical marketing. If people know Rahman, its because of his work,his much and thats it. I dont say, marketing is not needed. But excess of it does more harm than good if the product being marketed is mediocre.

Jai ho...Rahman...Jai ho...

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